Alturas Chamber of Commerce

600 South Main Street Alturas, CA 96101

600 South Main Street Alturas, CA 96101

600 South Main Street Alturas, CA 96101600 South Main Street Alturas, CA 96101600 South Main Street Alturas, CA 96101

Chamber Memories

Past Grand Marshalls

Click here for a list of our past Grand Marshall's.

Fandango Days Beginning

4th of July parade's have always been a yearly tradition in Alturas as far back as the early 1900's, but the name "Fandango Days" actually started in 1963 by the Modoc County Chamber of Commerce. This turned out to be one of the largest parade's ever to come to Alturas with over 50 exhibits taking to the parade route down Main Street. The remainder of the afternoon celebration was held at the Veteran's Memorial Park where it is still being held today.  One event that was popular at the time was the "Frog Jumping" competition.  The contest was the first big event to be held at the park, and it received official recognition and sanction from the Frog Jumping Capital of the World in Angel's Camp located in Calavaras County.  A total prize purse of $250 was up for grabs with a $100 top prize going to the first place winner. The official Chairmen who helped spearhead this event were Bliss Paul and Bob Schorch.  Privately owned frogs were not eligible for competition, and the contestant had to select a frog from the "frog stable" that were chosen by the frog jumping chair committee. The Fandango Days Royalty were also selected and rode in the parade route.  Lettie Genung was crowned "Goddess of Liberty" and 6 year old Rhonda Hartley who was crowned "Little Miss Sparkler".




Reflections of the Past

1909

June 25 - J.H. Derevan "The Old Pioneer" located at the corner of Main and Carlos Streets in Alturas has the choicest brands of Wines, Liquors and Cigars that is always on hand.  Medicinal Wines and Liquors also kept in stock.  Drop in and see them today.


June 25 - James Teddy, Contractor and Builder, offers stone work in all its branches, plus cement work and plastering.  Prices are reasonable and his work is guaranteed.


June 25 - Modoc Stables in Alturas, C. L. Brown Proprietor, has the only "Fire Proof" stables in the North and offers daily buss to and from trains.


July 9 - John A. Volcklandt, house, sign and carriage painter in Alturas.  All work neatly and promptly executed.  The highest style of the art and at reasonable prices

1912

April 26 - Lamb & Sons in Cedarville, California is a quality automobile and repair shop.  Only expert mechanics are employed and all work is absolutely guaranteed.


May 26 - Farmers' Stable, at the southwest corner of Main and First Streets in Alturas, is offering first class turnouts and the finest saddle horses.  Special attention is given to transient stock.  Prices to suit the times and we buy and sell stock as well.  We have also attached a large hay yard with good feed shed in addition; also corral for loose stock, with an abundance of pure water.


May 12 - Jess Valley Saw Mill, Omar Cantrall Proprietor, is offering the following and will be the ruling rates on and after this date:  Common lumber $15.00, Common surface $18.00, on all lumber over 20 feet long will be 5 cent additional, clear rough $2.00 less than surface price.


May 12 - Harness & Saddle Shop, J. H. Partin Proprietor in Alturas, has just received a complete stock of saddle and harness material.  Saddles and harnesses made to order.   

1920

December 31 - Willow Ranch Hotel in Willow Ranch, California offers good meals and clean beds at popular prices.  Mr. and Mrs. Orvis R. Decious, Propietors.


December 31 - For the finest cigars and tobacco products stop by the Home Drug Store in Alturas.  Particular tastes are assured of gratification in our stock of cigars, tobacco, pipes and other smolers accessories.  A deserved popularity keeps it always fresh.  W. J. Verling, Proprietor.

1921

January 21 - John Stile, M. D., Physician and Surgeon.  Residence located one block East of Lauer's Store on Carlos Street in Alturas.


February 22 - The Alturas Fire Department is hosting the "Grand Mask Ball" at the Orpheum in Alturas.  There will be good prizes given away with continuous music from 9 p.m. to 3 a.m.  Tickets available for $1.50 and spectators will be charged 25 cents.



1923

November 30 - Fashions new styles have just arrived at E. Lauer & Sons in Alturas.  Dresses, sweaters, coats, dry goods, etc. are on display in our store and you will find it enjoyable to view our new purchases from the Fashion Centers.  New goods are arriving daily and we cordially invite your inspection.


November 30 - Laird's Pharmacy is your Rexall Store in Alturas offering "Good Goods" at the right price.  Laird's also offers their customers exclusive Kodak finishing services , all first class work.  "You take 'em we make 'em.


November 30 - You can now do your banking by mail at the Bank of Fort Bidwell in Fort Bidwell, California.  The winter weather may make it inconvenient for you to come in to do your banking.  Then, let Uncle Same do the work.  Just put your deposits in an envelope addressed to this bank, and give it into the care of the carrier on your route.  They will see that it comes through safely to its destination.  Checks sent by mail should be endoresed in the way:

  • For deposit only
  • To the credit of
  • (And your name here)


We are glad to supply envelopes addressed to the bank, deposit slips, and a rubber stamp for endorsement upon request.

BANK OF FORT BIDWELL (Fort Bidwell and Alturas).  "Building For The Future of Modoc".




1924

January 11 - Polly Ann Bakery, Stile & Stile Proprietors, is baking up some pure, wholesome bread.  Every loaf securely wrapped in waxed paper.  Polly Ann Bakery also offers delicious pies and cakes and dainty lunches served daily.


January 25 - Bosworth's Jewelry Store in Alturas has January's Birthstone in stock.  The Garnet (meaning Constancy), is the perfect January birthday gift that only comes once a year.  Don't forget the "Gifts That Last" at Bosworth's Jewelry Store.



1944

January 27 - "March of Dimes" dance on Saturday, January 29th at the High School Gym in Alturas sponsored by the Alturas Lions Club.  Music by George Pearce and his band.


February 3 - Playing at the Niles Theatre on February 6th and 7th is "The Human Comedy" starring Mickey Rooney and Frank Morgan (1943).  It's the biggest entertainment of the year that also features James Craig, Marsha Hunt, Fay Bainter, Ray Collins, Donna Reed and Van Johnson.  It's a must-see movie.


February 10 - The 30th Annural Fireman's Barn Dance will be held on February 19th in Alturas at the High School Gym.  Door prize will be a $25 Bond plus individual & group costume awards will also be offered.  Entertainment provided by George Pearce and his band.  Dancers not in costume will be allowed on the floor at 11 p.m.



1967

January 19 - K. C. Tierney, at Tierney Ford Sales in Alturas is having a big "Ford Sale" at 133 West Modoc Street.  Stop by and save big money on some of the following vehicles in stock:

  • 1965 Ford Falcon Futura - 289 V-8 Engine, heater, power steering................$1995
  • 1965 Plymouth 4-dr Belvedere - radio and heater, low mileage......................$2095
  • 1963 Mercury Colony Park Station Wagon - loaded with extras.......................$2195
  • 1962 Mercury Comet 4-dr Custom Station Wagon - new 6 cylinder.................$995
  • 1962 Lincoln 4-dr Hardtop - loaded with extras, including AC...........................$2295


January 19 - Beth's Dress Shop in Alturas is having a 20% off "Clearance Sale on skirts, sweaters and pants by Bobbie Brooks, Pendleton and Tami.  Also on sale are dresses and suits by famous name brands like Justin McCarty, Bobbie Brooks, Alison, Ayers, Nardis, Sacony and Forever Young.  1/2 Price or less on one rack as well.


June 8 - Modoc Auction Yard reported  last Saturday's sale as follows:

  • 351 Cattle, 12 Hogs and 9 Sheep sold.
  • Fat Hogs brought 19.00 to 20.00 per cwt
  • Fat Sows 11.00 to 12.10
  • Feeder pigs 19.00 to 20.00
  • Our best cows sold from 17.00 to 18.00 per cwt
  • Utility cows 15.25 to 17.00
  • Canner & Cutler Cows 11.50 to 14.00
  • Aged Cows with small calves sold from 165.00 to 190.00 per pair
  • Good Steer Calves brought 30.00 to 33.70 per cwt
  • Good Heifer Calves sold from 24.50 to 26.25
  • Dairy type Heifers from 17.00 to 19.75


June 8 - Horses will lead off the parade of livestock to be exhibited at the 19th Annual Junior Livestock Show next weekend in Alturas.  The event is sponsored by the Alturas Rotary Club and will get underway on Wednesday afternoon with 4-H horse halter, showmanship and horsemanship classes.  Mrs. billie Mendell of Lakeview will judge the several entrants in these classes.  In the Senior Division are some 30 horsemen between the ages of 13 and 18 years of age.  These riders will be competing for ribbons and a set of spurs to the best all-around horseman.